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A collection of thoughts, opinions and analysis on the insights, tech & marketing topics that inspire me.

The Effect of Data & Insight on Strategic Decision Making

The L Game is a simple mathematical game used to teach the principles of strategic thinking. Here's what it tells us about market research.

Chris Martin

Nov 12, 20194 min read

Artificial intelligence means many things to many people. But what real world impact is it having today on the insights industry?

Chris Martin

Sep 21, 20195 min read