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The L Game is a simple mathematical game used to teach the principles of strategic thinking. Here's what it tells us about market research.

This piece breaks down what exactly it means to drive informed decisions & how principles of journalism can be applied to the process.

There's no better time to be in the insights industry. If you're looking for a fresh start, this is my advice on how to stand out & succeed.

Artificial intelligence means many things to many people. But what real world impact is it having today on the insights industry?

Insight is great; but it isn't enough to help research buyers make real, informed choices. The case for greater differentiation in research.