BLOG

A collection of thoughts, opinions and analysis on the insights, tech & marketing topics that inspire me.

Chris Martin

Nov 12, 20194 min

The Effect of Data & Insight on Strategic Decision Making

The L Game is a simple mathematical game used to teach the principles of strategic thinking. Here's what it tells us about market research.

Chris Martin

Sep 24, 20195 min

Using Journalistic Principles to Drive Informed Decisions

This piece breaks down what exactly it means to drive informed decisions & how principles of journalism can be applied to the process.

Chris Martin

Sep 21, 20194 min

So, You Want to Build a Research Agency?

There's no better time to be in the insights industry. If you're looking for a fresh start, this is my advice on how to stand out & succeed.

Chris Martin

Sep 21, 20195 min

The Impact of Artificial Intelligence on Market Research

Artificial intelligence means many things to many people. But what real world impact is it having today on the insights industry?

Chris Martin

Sep 11, 20194 min

Market Research Needs Less Insight (Fast)

Insight is great; but it isn't enough to help research buyers make real, informed choices. The case for greater differentiation in research.