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A collection of thoughts, opinions and analysis on the insights, tech & marketing topics that inspire me.

Chris Martin

Jan 3, 20235 min read

All Strategy, No Personality - A Cautionary Tale

Marketing is a strange practice. It’s a field which thrives on deeply complex insight and strategy yet razor-sharp simplicity in...

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Chris Martin

Jan 12, 20216 min read

The Marketer's Guide to Incidental Experiences and Random Encounters

One of the greatest opportunities in modern, competitive markets is to develop a meticulous eye for detail and design the un-designed.

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Chris Martin

Nov 12, 20194 min read

The Effect of Data & Insight on Strategic Decision Making

The L Game is a simple mathematical game used to teach the principles of strategic thinking. Here's what it tells us about market research.

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