Chris MartinJan 35 minAll Strategy, No Personality - A Cautionary TaleMarketing is a strange practice. It’s a field which thrives on deeply complex insight and strategy yet razor-sharp simplicity in...
Chris MartinJan 12, 20216 minThe Marketer's Guide to Incidental Experiences and Random EncountersOne of the greatest opportunities in modern, competitive markets is to develop a meticulous eye for detail and design the un-designed.
Chris MartinNov 12, 20194 minThe Effect of Data & Insight on Strategic Decision Making The L Game is a simple mathematical game used to teach the principles of strategic thinking. Here's what it tells us about market research.
