Upcoming and prior speaking engagements at marketing, technology and insight industry gatherings.
MRS IMPACT CONFERENCE
Join me in the Applied Intelligence Zone (AIZ) for a unique session on storytelling. Drawing on the techniques used by Dungeons & Dragons game masters to engage players in stories that last months, we'll examine the lessons researchers can take from the decades old table top game in order to create compelling narratives that stakeholders want to be a part of.
Writing research reports and crafting compelling journalism are surprisingly similar endeavours. In this webinar, I'll apply the core principles of journalism to market research and explore the ways in which such an approach can help researchers better inform business decisions. We'll also look at visual approaches to storytelling and the importance of distinctive imagery.
At the inaugural MRS &More Conference, I'll be talking about what it takes to stand out in the insights industry. I'll explore how to find points of parity & difference that form the basis of a strong personal brand. I'll also walk through blending industry tropes, marketing theory and lifelong skills to launch a successful career.
Informing decisions in today’s fast paced world is about more than getting the right data to the right people at the right time; it’s about telling the right story. Because no matter how objective we try to be, as researchers, our audience will always read a narrative into the data we present.