Upcoming and prior speaking engagements at marketing, technology and insight industry gatherings.
MAY 5TH - 21ST, 2020 - ONLINE
How do companies ensure that they make decisions based on quality information that is quickly available to them? Join me to find out as part of Array Festival - a celebration of the digital and tech achievements that have been borne out of the city of Lancaster. We'll discuss the future of market research and showcase how savvy organisations are innovating using more effective research techniques.
We tend to think of wearable data as a closed circuit between device and consumer. But this is increasingly not the case, as such data is used to inform research, make commercial decisions and personalise experiences. In this Insights Association webinar, Kantar Health, RTI International and myself look to what the future of wearables holds.
A unique spin on storytelling, delivered in the Applied Intelligence Zone (AIZ) at the Market Research Society conference. Drawing on the techniques used by Dungeons & Dragons game masters to engage players in stories, we'll examine the lessons researchers can take from the decades old table top game in order to create compelling narratives that stakeholders want to be a part of.
Writing research reports and crafting compelling journalism are surprisingly similar endeavours. In this Insights Association webinar, I'll apply the core principles of journalism to market research and explore the ways in which such an approach can help researchers better inform business decisions. We'll also look at visual approaches to storytelling and the importance of distinctive imagery.
At the inaugural MRS &More Conference, I'll be talking about what it takes to stand out in the insights industry. I'll explore how to find points of parity & difference that form the basis of a strong personal brand. I'll also walk through blending industry tropes, marketing theory and lifelong skills to launch a successful career.
Informing decisions in today’s fast paced world is about more than getting the right data to the right people at the right time; it’s about telling the right story. Because no matter how objective we try to be, as researchers, our audience will always read a narrative into the data we present.