Upcoming and prior speaking engagements at marketing, technology and insight industry gatherings.
INSIGHTS ASSOCIATION WEBINAR
Writing research reports and crafting compelling journalism are surprisingly similar endeavours. In this webinar, I'll apply the core principles of journalism to market research and explore the ways in which such an approach can help researchers better inform business decisions. We'll also look at visual approaches to storytelling and the importance of distinctive imagery.
At the inaugural MRS &More Conference, I'll be talking about what it takes to stand out in the insights industry. I'll explore how to find points of parity & difference that form the basis of a strong personal brand. I'll also walk through blending industry tropes, marketing theory and lifelong skills to launch a successful career.
Informing decisions in today’s fast paced world is about more than getting the right data to the right people at the right time; it’s about telling the right story. Because no matter how objective we try to be, as researchers, our audience will always read a narrative into the data we present.