EVENTS
Upcoming and prior speaking engagements at marketing, technology and insight industry gatherings.
ABOUT ME
A brief introduction to who I am, what I do and why I do it.
I create bold brand strategies that stand out from the crowd, delight customers and grow revenues.
What that means...
Combining a digital background and classical marketing education, I have cultivated a wealth of experience in growing profitable businesses, crafting exceptional cross-functional teams & developing highly effective marketing strategies.
WHAT INSPIRES ME
ADVERTISERS
STRATEGY
Advertising agencies still best embody the blend of creativity & strategy marketers need to succeed. I keenly follow those that bring something new to an old profession (incl. Droga5, Mother & Grey).
WRITERS
CREATIVE
For a long time, I've believed effective written communication is a vital ingredient to marketing success. To improve my own, I look to Kazuo Ishiguro, Zadie Smith, Malcom Gladwell and others.
FILMAKERS
CREATIVE
An early love of mine, I believe the art of film making is the most effective way of communication emotion - and has a lot to teach marketers. I particularly enjoy the works of David Lynch & Steven Spielberg.
ENTREPENEURS
GROWTH
At the core of marketing is a responsibility to steward sustainable company growth; a responsibility entrepreneurs share. The many I've met over my career are still a significant source of inspiration to me.
INDUSTRIES
IMPACT
I have been fortunate to work across a wide variety of industries, but the challenges and opportunities in the insight, media and technology sectors are those that fascinate me the most.
TEAMS
COLLBABORATION
Perhaps most importantly, the teams I have helped build and work with are the people that inspire me most. Diversely talented and driven, they give me confidence in the industry.
WHAT DRIVES ME
WHO I WORK WITH
As it turns out, nothing will make you realise faster that you have very few photos of yourself that communicate who you are than putting together a website. I struggled for a while before settling on this one, because summing up what I stand for and what drives me is, surprisingly, a pretty difficult task. But, if I am going to attempt it, here goes...
I didn't always want to be a marketer. In fact, throughout my teen years I wanted to direct films. But a brush with the Young Enterprise project - changed that for me. My creativity and (at the time, modest) graphic design skills meant taking on a marketing role was the best fit for me. And, in the following year, I guess I fell in love with the craft - blending creativity with strategy to create purpose.
Since then, I haven't looked back. Though I have found myself in a profession which doesn't always align with my principles, I always ensure that my work does. So, what are those principles?
1. Marketing is about bringing the right product to the right market.
2. Sustainable growth is the best kind of growth (and the only type I'll pursue).
3. Companies should prioritise people, planet and profit in that order.
I am passionate about understanding business purpose, promoting diversity in tech leadership, long-term sustainability, economic empowerment and food security. Outside of my professional life, I enjoy table-top RPGs, writing fiction, geek culture, and travelling as much of the world as possible.
WHERE TO READ MORE
You can find out more about my views on marketing, insight and technology by following the links below. These contributions, quotes and articles shed light on my philosophy and way of thinking. My recent writing has been featured by ESOMAR Research World, Greenbook, Forbes and American Express, among others.
PUBLISHED ARTICLES
Greenbook - Modern Tribes: How Groups Influence Consumer Decisions
Insight Platforms - The Internal Expert: A New Model for Research Teams
Research World - Internalising Insight: The Art of Making Informed Decisions
Research World - Crafting Unforgettable Stories from Research Data
CONTRIBUTIONS & QUOTES
Forbes - It's Probably Time to Stop Announcing the Death of Email
American Express - 7 Apps for Increasing Productivity in 2019
Fupping - 51 Books to Help You Conquer Marketing This Year
Bloomfire - Q&A: Creative Insight, Engagement with Research & More
In addition to these articles and contributions, you can also read more of my writing on the blog or view summaries from conferences and seminars I've spoken at on my Events page.
Want to get in touch? Click here to send me a message
I'm always happy to chat, grab a coffee or help where I can. I'm also open to working with new clients, large or small on a consultancy basis.