Hello world! I'm Chris...
I'm a senior insights and technology marketer with hands-on experience of growing profitable businesses, building cross functional teams and developing successful, long term brand strategies. This site offers an overview of my history, skills and latest thinking.
As Chief Marketing Officer, I develop market strategy, brand positioning and long-term business goals. I am responsible for building strategic partnerships, maximising brand opportunities and ensuring clients receive a market-leading product.
Head of Marketing
In this role, I drove the development and implementation of a fully integrated marketing and communications strategy. I additionally directed national-level brand positioning, media engagement and growth oriented marketing campaigns.
An analytically focused role; I developed, delivered and refined key marketing messages to senior commercial, government & public healthcare decision makers through an omni-channel, grassroots approach.
Marketing & Brand Strategy Planning
Innovation Pipeline Management
Team, Resource & Capacity Building
Customer - Product Alignment
Revenue Growth Management
Marketing Performance Analysis
Chris' advice and counsel is invaluable. His understanding of modern marketing strategies is second-to-none. He can hold his own in any environment and his strong sense of purpose will deliver clarity to any strategic debate on brand or positioning.
Chris brought a fresh and vibrant approach to marketing at CommonTime. He is creative, structured and highly motivated. His business driven approach has taken the company in a new direction which I'm sure will help us achieve our strategic objectives.
BOHO PUB CO, COMMERCIAL DIRECTOR
Chris is one of the best marketers I know. I have worked with Chris on a number of projects for Lancaster University, The Boho Pub Company and Lancaster on Ice. He always delivers to a high standard and I would strongly recommend his counsel.
MAY 5TH - 21ST, 2020
How do companies ensure that they make decisions based on quality information that is quickly available to them? As part of Array Festival, join me to discuss the future of market research as well as a showcase of how savvy organisations are innovating using more effective research techniques.
APRIL 21ST, 2020
We think of wearable data as a closed circuit between device and consumer. But this is increasingly not the case, as data informs research, aids commercial decisions and delivers personalised experiences. In this Insights Association webinar, Kantar Health, RTI International and myself discuss what this means for the future,
SENIOR INSIGHTS & TECHNOLOGY MARKETER
+44 (0)7818 430719