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Chris Martin

A strategist working at the intersection of political economy, sustainability transitions, and governance to help organisations redefine success beyond growth.

 Chris Martin Headshot
about

ABOUT   ------------------------------------------------------------------------------

Hey, there. Nice to meet you. I'm Chris. I work with people who want to do things differently, but aren't sure how. 

Throughout the decade I've spent in senior marketing and leadership positions, I have experienced the tensions that lie at the heart of modern business. But building the alternative is no easy feat.

 

To truly serve people and planet means operating under the double burden of survival in competitive markets whilst adhering to additional self-imposed constraints.


My mission is to support organisations moving beyond the logics of growth and profit, and rethink what business can be by grounding activity in systems thinking, liberating practices and public good.
 

Because change is made possible when we challenge assumptions, nurture collective agency and create the conditions for new ways of working to emerge.

 

Want to connect, collaborate or chat? Get in touch and let's build something great together.

BRANDS I'VE WORKED WITH   -----------------------------------------

Reckitt Logo
Unilever Logo
Formula1 Logo
BBC Logo
Aegon Logo
Home Depot Logo
Visa Logo
Lancashire County Council Logo
NHS Logo
what i do

WHAT I DO   ---------------------------------------------------------------

The best relationships are a meeting of minds. I offer strategic and creative support to organisations that want to become a force for good. Current projects include:

FRACTIONAL EXEC

Access to expert guidance, strategic knowledge and experienced tactical executions without the overhead of a full-time hire. Perfect for lean startups and growing scale-ups, I'm embedded into your business to own process and deliver results.

NON EXEC DIRECTOR

An independent and authoritative voice, lending support, balance and advice to your executive team. In this position, I aim to act as a representative of all the stakeholders with a vested interest in your success - including customers and communities.

STRATEGIC ADVISOR

Prescient and actionable advice based on a robust process of research, analysis and synthesis. My objective is to help your teams achieve the best outcomes with all available information.

PROJECT ENGAGEMENT

In this flexible form of engagement, I can lead or work as part of a team to deliver a range of outcomes. Current examples include acting as Kashiwa-no-Hatake project lead, and developing the short film project A Taste of Tomorrow.

WRITING & FEATURES   ---------------------------------------------------------------------------

Authority Magazine Authority
Prolific North Logo
HubSpot Logo
Forbes Logo
Fast Company Logo
The Economist Logo

SPEAKING ENGAGEMENTS   --------------------------------------------

Lancaster University Logo
ESOMAR Logo
TED Logo
Everest Summit Logo
Insights Association Logo
Market Research Society Logo

SE Chapter Conference

Training Summit

Annual Conference

Annual Congress

Employment Showcase

TEDx LancasterU

philosophy

PHILOSOPHY   --------------------------------------------------------

The challenges we face are not the result of individual failures, but of systems designed around narrow ideas of success. For decades, economic and social life has been shaped by the assumption that growth and efficiency are ends in themselves, detached from social wellbeing and ecological limits.

 

I start from a different premise: prosperity is relational, contextual & collective. Success depends on who benefits, over what timescale, and at what cost.

My work is grounded in the belief that viable alternatives to growth must be lived, practiced, and made visible first to inspire systems change.  Supporting organisations to operate in service of people and planet is not idealism or fruitless. It is a necessary step in demonstrating that different is possible.

 

The goal is not to reject enterprise, but to reorient it - away from extraction and short-term gain, toward stewardship, legitimacy, and shared prosperity.

"The ultimate hidden truth of the world is it’s something we make and could just as easily make differently” - David Graeber

PRO-BONO ENGAGEMENTS   ----------------------------------------------------

CODE Lancashire Logo
United Nations Logo
Enterprise Nation Logo

Employer Board Member

Executive Mentor

General Volunteer

ACADEMIA & EDUCATION   -----------------------------------------------------------

University of Tokyo Logo
International Journal of Market Research Logo
Marketing Week MiniMBA Logo

Postgraduate School

Professionl Education

Contributor

chat

LET'S CHAT   ---------------------------------------------------------------

Want to talk? My inbox is open. Let's figure out how to harness the power of your business to create sustainable value, enable positive transformation and  build a better society. Click here to send me an email.

Chris Martin Drinking Coffee
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© 2023 , Christopher Martin. All Rights Reserved

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