Hello world! I'm Chris...
I'm a senior insights and technology marketer with hands-on experience of growing profitable businesses, building cross functional teams and developing successful, long term brand strategies. This site offers an overview of my history, skills and latest thinking.
As Chief Marketing Officer, I develop market strategy, brand positioning and long-term business goals. I am responsible for building strategic partnerships, maximising brand opportunities and ensuring clients receive a market-leading product.
Head of Marketing
In this role, I drove the development and implementation of a fully integrated marketing and communications strategy. I additionally directed national-level brand positioning, media engagement and growth oriented marketing campaigns.
An analytically focused role; I developed, delivered and refined key marketing messages to senior commercial, government & public healthcare decision makers through an omni-channel, grassroots approach.
Marketing & Brand Strategy Planning
Innovation Pipeline Management
Team, Resource & Capacity Building
Customer - Product Alignment
Revenue Growth Management
Marketing Performance Analysis
Chris' advice and counsel is invaluable. His understanding of modern marketing strategies is second-to-none. He can hold his own in any environment and his strong sense of purpose will deliver clarity to any strategic debate on brand or positioning.
Chris brought a fresh and vibrant approach to marketing at CommonTime. He is creative, structured and highly motivated. His business driven approach has taken the company in a new direction which I'm sure will help us achieve our strategic objectives.
BOHO PUB CO, COMMERCIAL DIRECTOR
Chris is one of the best marketers I know. I have worked with Chris on a number of projects for Lancaster University, The Boho Pub Company and Lancaster on Ice. He always delivers to a high standard and I would strongly recommend his counsel.
MRS IMPACT CONFERENCE
MARCH 10TH - 11TH, 2020
Join me in the Applied Intelligence Zone (AIZ) for a unique session on storytelling. Drawing on the techniques used by Dungeons & Dragons game masters to engage players in stories that last months, we'll examine what lessons researchers can take from the decades old table top game.
INSIGHTS ASSOCIATION WEBINAR
OCTOBER 31ST, 2019
Writing research reports and crafting compelling journalism are surprisingly similar endeavours. In this webinar, I'll apply the core principles of journalism to market research and explore the ways in which such an approach can help researchers better inform business decisions.
SENIOR INSIGHTS & TECHNOLOGY MARKETER
+44 (0)7818 430719